ABOUT LOREAL

For more than a century L´oréal has been pushing back the boundaries of science to invent beauty and meet the aspirations of millions of women and men. Its vocation is universal: to offer everyone, all over the world, the best of cosmetics in terms of quality, efficacy and safety, to give everyone access to beauty by offering products in harmony with their needs, culture and expectations.

L´oréal is committed to carrying out its mission to make beauty universal in a sustainable and responsible way. A highly exacting challenge, which the group is taking up step by step, in a long-term perspective, with the active involvement of all its employees. Ranked amongst the 100 most sustainable and ethical companies in the world, L´oréal's ambition is to be an exemplary corporate citizen. To help make the world a more beautiful place.

ABOUT INOA

L'OREAL Professional creatives iNOA, the new professional permanent hair color to darken, lighten or cover white hair totally free of ammonia. It is a true technological revolution that transforms the coloring experience.

The iNOA creamy texture reminds that of a luxurious beauty cream. Discomforts such as itching of the scalp are significantly reduced thanks to its formula, enhanced with dermo-protective agents, whose performances were proven. Colour after color, the hair fibre is better preserved. Hir is as smooth as before the color services, for a sofer feel. At the heart if iNOA, the ODS - a century breakthought innovation with an oil-based colorant delivery system that maximuzes the effectiveness of the coloration products.

Consult your hairdressers now !!!